Three things, in order of how much they show up in your sell-through report: 25+ years of retail merchandising heritage via parent company Customer Impact (no other Texas 3PL has this); native dual-channel capability (DTC and retail B2B in one operation, purpose-built for CPG brands); and U.S.-based ops and customer support — actual humans in College Station, not a ticket queue. The cumulative effect: CPG founders that work with Eagle don’t have to switch fulfillment partners when their growth plans change. We’ve already operated at the next stage they’re trying to reach.